If I told you that dedicating just three hours each week to an exercise programme with get you a ripped, toned, healthy body would you believe me?
The common belief is that you HAVE to beast yourself daily to make progress, you HAVE to leave with a huge pump and covered in sweat.
Dont get me wrong, I love to leave the gym feeling a huge pump and it certainly takes a lot of hard work along with plenty of the classic blood sweat and tears to make progress, nothing comes easy.
Now I don’t know if this is a ‘man’ thing or not
BUT
Out of all the ladies and fellas who sign up to our body transformations
The women just see our adverts, or our website and go right ahead and join
But the men…
….oh boy
They lurk in the shadows for months
Read More‘But I don’t want to look like one of those muscly women!’
…Ah, I have heard this a thousand times.
Almost from EVERY female member we’ve ever had in fact.
Yet it is what’s known as a COGNITIVE BIAS
Know what cognitive bias is? Anyone?
Basically, it’s when your brain uses set patterns to make decisions
Yet if those patterns are faulty, BAD decisions get made
Such as…. NOT lifting weights if you’re a female!
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